FUN FACT: Originally, this campaign was supposed to use Jimmy Kimmel’s sidekick, Guillermo as a spokesperson. However, scheduling conflicts and some hairsplitting legal contract details with Jimmy Kimmel’s show which made the client's legal team very uncomfortable, prevented him from taking on the project. Even though we think Guillermo would’ve been awesome, we still knew the concept didn't hinge on him and love the way the campaign turned out with the talent we chose: Emilio.

client

POPEYES

agency

GSD&M

roles

CREATIVE DIRECTION, CONCEPT, COPYWRITING

media

TV