The Art of Patrón concept integrated digital, and social with experiential and global events as well as highly engaging art contests completely centered around the brand.

Some samples of winning art pieces submitted by Patrón fans. The entry pieces had to feature the Patrón bottle in any form (yes, that hammock is made entirely of Patrón corks).

Virtual Hacienda Tour (Oculus 360°)
If you have a VR headset or goggles, or a compatible browser (Chrome), you can watch the Hacienda Tour here. If you don’t, watch the one below.

Virtual Hacienda Tour (flat)
If you don’t have a VR headset or goggles, or if your browser doesn’t support it, you can watch this version of the virtual Hacienda tour. If you have Chrome, it’s best to watch the one above.

client

PATRÓN TEQUILA

agency

RAZORFISH

roles

CONCEPT, ART DIRECTION

media

EXPERIENTIAL, WEB, SOCIAL