ASSOCIATE CREATIVE DIRECTOR
The Day of the Dead video was the main feature of the campaign running in many parts of the world. Spanish and Portuguese versions were also made. It featured an animation technique combining real miniature sets and 3D animation.
Animation by Buck Design (NY).
Day of the Dead campaign case study
Behind the scenes making of miniature set
Sample animated GIFS for social media content
Custom hand lettering was created for social media content. Artist: Chad Patterson.
We shot several recipe videos in-house with very low budgets to create the content our audience was looking for.
GLOBAL REACH
The English version also ran in the UK, Australia and South Africa. The Spanish and Portuguese versions ran in most of Latin America. The English and Spanish versions were web only.
The Portuguese version also ran on Brazilian TV. If you want to see these versions, let me know and I’ll send you a link.
client
EL JIMADOR TEQUILA
agency
SCOPPECCHIO
roles
CREATIVE DIRECTION, ART DIRECTION
media
SOCIAL, WEB, TV, EVENT
awards
ADDYS: BEST OF SHOW & GOLD