Monster development

These are some of the preliminary sketches during the development of the featured monster. Since the monster is not a real thing we can reference and it's supposed to embody addiction itself, its looks were a subject of much debate internally. Should it be repulsive or seductive? Should it have insect-like characteristics?  Or should it be a slimy mollusk-type of organism? Should it perhaps just be an abstract amorphous entity? Should it have limbs or appendages? How many and what's the monster going to use them for? 

client

ARIZONA DEPARTMENT OF HEALTH

agency

RIESTER

roles

CONCEPT, ART DIRECTION

media

SOCIAL, WEB, TV